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Skills
- WCAG
- FCA
- GA4
- Figma
- Digital products
- UX
- Data analysis
- PowerBi
Role overview
What I did
- Reported to the commercial teams each week.
- Developed propositions designed to increase customer retention.
What I achieved
- Proposed improvements to the Hastings Direct FAQs, making customer journeys clearer and answers easier to find.
- Investigated conversion drop-offs and page errors using Google Analytics alongside the data team.
- Presented recommendations to leadership to improve click-through rate (CTR) and IPP.
Impact
